Capture What You Create
Designing Value for What Comes Next
A book about one of the most important and least understood questions in business: not only how to create value, but how to keep it.
Explores the tension between invention and capture, growth and durability, creativity and commercial return. For founders, entrepreneurs and strategic thinkers who want to move beyond the language of innovation and think more seriously about how value is designed, retained and translated into lasting advantage.
For founders, entrepreneurs and value creators
