A perspective shaped by
reinvention.
Andrew's work sits at the intersection of reinvention, organisational design, ecosystem thinking and value creation. But his perspective is shaped by more than expertise alone — by movement between worlds: journalism and strategy, film directing and storytelling, Eastern and Western Europe, public conversation and practical reinvention.
Reinvention in action
Andrew's perspective on reinvention is not only intellectual. It is lived. His own path has moved across disciplines, sectors and identities — from teaching through journalism and communication into strategy, systems and reinvention — not by abandoning one world for another, but by building on each of them.
Between East and West
His perspective has also been shaped by an Eastern European background and a career lived globally — between transition and stability, emergence and legacy, reinvention as necessity and reinvention as choice. That position between worlds has given him a sharper feel for asymmetry, adaptation and the uneven realities of change.
Stories and systems
A background in journalism, crisis communication, marketing, literature, film and television, politics, economics, global business services and foreign direct investment shaped a way of thinking that moves fluently between story and system, perception and power, markets and meaning.
Depth, texture and a way of seeing.
- 01Sees the deeper shift beneath the headline
- 02Connects story, systems and value capture
- 03Brings lived reinvention, not just theory
- 04Makes change clearer, more human and more actionable
- 05Helps people reshape relevance into new value
Future relevance
How people, organisations and ecosystems remain valuable in changing conditions.
Reinvention
How people, organisations and ecosystems build the muscle to adapt and create new value.
Value capture
How relevance, positioning and design can be translated into new sources of value.
Chief Reinvention Officer.
Andrew is the founder and Chief Reinvention Officer at Reinvantage, a strategic reinvention firm focused on future relevance, reinvention and value capture in a changing world.
He is also a Certified Reinvention Master — one of fewer than a dozen globally — and an active member of the Global Alliance of Reinvention Professionals.
He is an author, columnist and speaker.